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...cont'd

result of criminal proceedings.  Restoring consumer confidence once the damage has been done can be an enormous undertaking.

CONCLUSION

With FDA/FTC regulating the advertising field it makes good sense to be careful when dispensing advertising material.  Most large firms have entire legal and regulatory affairs departments review all advertising material for approval.  With the risks involved and the ever changing complexity of advertising media it is better to be cautious than to be wrong. 

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